PRAIRIE STREET

A VISIONARY startup + A BLANK SLATE

DIRECT-TO-CONSUMER | E-COMMERCE | FOOD & BEVERAGE

the challenge

The founder of Prairie Street (formerly Prairie Street Prime) had a clear and ambitious vision to disrupt the cook-at-home delivery industry by revolutionizing the relatively untapped high-end Kosher meat market.

Launching a luxury DTC brand from scratch meant so much to communicate (with no collateral or north star messaging). With the holiday season fast approaching, I was brought in to bring this brand story to life, and to help create a community of discerning—and loyal—consumers. The engagement was a deep dive that continued almost 2 years.

the solution

With the WHY behind the mission in mind, I developed Prairie Street’s brand voice, created deliverables in a range of mediums, and executed 360 campaigns that got the brand off the ground and into the homes of its target audience.

BRAND ESSENTIALS

  • Tone of Voice Guide

  • Video Scripts

  • Web Copy

  • Investor Pitch Deck

  • Email Marketing

  • Ad Copy

  • Social Concepts + Copy

  • Blog Post Direction + Copy

  • Founder + Company LinkedIn Bios

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Prairie Street is revolutionizing the Kosher cook-at-home experience by delivering premium USDA Prime and High-Choice Kosher beef, lamb, and veal right to your door.

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