CHALLENGE 

Nikki Ostrower had a clear vision—to grow her boutique nutrition business into a leading wellness brand. While she had a steady stream of clients, she needed to stand out among the saturated sea of New York City practitioners.

SOLUTION 

I worked closely with Nikki to convey her expertise and capture her very personal story, which proved to be a bridge to her prospects’ trust. Through the course of our years of work together, I created an inclusive, hopeful, and playfully fresh tone that was shared across platforms and deliverables:

• Branded Website—copy, creative direction, and content layout

• Brand messaging brief + manifesto

• Bi-weekly newsletter content + email campaigns

• Thought leader articles—ghost written for in over a dozen prominent health + wellness publications

• Event presentations + speeches

• Corporate wellness collateral

• Print brochures

• Influencer posts + creative consulting (including some very fun photo shoots)

impact

• Supported the successful opening + profitability of the NAO Wellness Center in the West Village, NYC

• Nikki went from being a nutritionist to a well-known, highly regarded, and sought-after wellness expert.

• Her business exploded—attracting a team of nutritionists and wellness practitioners, building a corporate wellness program, and receiving buzz-worthy press along the way.