The Challenge

Smart Ones needed fifty highly targeted SMS messages to support Clean Slate program members through different phases of their weight loss journey. Messages were sent automatically each week or in direct response to requests for support. Below are some samples from this SMS motivational library:

the solution

Thoughtfully crafted text messages that fit into 4 tonal buckets. Messages were sent automatically each week or in direct response to requests for support. Below are a selection of both.

SMS Messages for Clean Slate Program Members

• Smart choices are made one meal at a time. You can do it!

• You’re strong enough to make smart choices.

• Aim for progress, not perfection.

• Choose the foods today you’ll feel good about tomorrow.

• It's time to reset, recharge, and recommit—you’ve got this!

• It’s okay to stumble—just dust yourself off and keep going!

• Every setback is one step closer to success.

• Setbacks are just motivators in disguise.

• Setbacks are normal. It’s how you respond that counts!

• Nothing worthwhile is easy. Stick with it!

• Keep working that willpower. We believe in you!

• We see your potential. Do you?

• How badly do you want this? Give it all you’ve got, girl!

• This may not be easy, but you’re worth it!

• This is that fork in the road. Show us what you’re made of!

• Your willpower is stronger than your temptation.

• This choice will move you forward or keep you stuck.

• The only way you can fail is to quit. Keep going!

• You can think about change, or make it happen!

• Don’t make excuses—make changes!

• When you focus on the past, you repeat it.

• There’s no magic here—just you and your determination!

• Do you know what’s stopping you? Absolutely nothing!

• Self-discipline is a sign of self-respect.

• When the road gets tough, you get tougher. Let’s GO!!!