STORYTELLER

creative

UX strategist

MESSAGING that moveS

Hey there, I’m Sabrina Cohen. For 15 years, I’ve worked with brands, businesses, and agencies to bring big ideas to life. From education to entertainment, humor to heartstrings, I create compelling content that gets you noticed. 

HUMBLE BRAG :)

My work has been featured on award-winning websites, in major publications, at New York’s Nassau Colosseum, and on ESPN.

  • Chadwick School

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • A+E

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • heineken

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Weight Watchers Smart Ones

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

check out my work

Make it stand out.

  • Messaging Strategy + Web copy

    Crafted copy—headlines, core messaging, CTAs—based on audience mindset, brand tone, and business goals.

    [EXPAND]

    -Optimize site navigation, content hierarchy, and page flow


    -Organize + manage content workflows 


    -Content workflow organization + management


    -Partner with designers + developers to ideate and structure wireframes 


    -Fluent in Miro, Figma, Google Suite and multiple CMS platforms

  • Silver

    What should we know about the services you provide? Better descriptions result in more sales.

  • Gold

    What should we know about the services you provide? Better descriptions result in more sales.

  • Platinum

    What should we know about the services you provide? Better descriptions result in more sales.

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WAYS TO WORK TOGETHER

  • Crafted copy—headlines, core messaging, CTAs—based on audience mindset, brand tone, and business goals

    Optimize site navigation, content hierarchy, and page flow

    Organize + manage content workflows 

    Content workflow organization + management

    Partner with designers + developers to ideate and structure wireframes 

    Fluent in Miro, Figma, Google Suite and multiple CMS platforms

  • What should we know about the services you provide? Better descriptions result in more sales.

  • What should we know about the services you provide? Better descriptions result in more sales.

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Strategy + Website Copywriting

Go beyond words to optimize site structure, content flow, and execute impactful user journeys. 

  • User-centered copy and content strategies that align with your brand, engage your audience, and guide them seamlessly through the journey.

    • Crafted copy—headlines, core messaging, CTAs—based on audience mindset, brand tone, and business goals

    • Optimize site navigation, content hierarchy, and page flow

    • Organize + manage content workflows 

    • Content workflow organization + management

    • Partner with designers + developers to ideate and structure wireframes 

    • Fluent in Miro, Figma, Google Suite and multiple CMS platforms

Brand Messaging & Positioning

Define the story that sets you apart so you can attract the audience you want most.

    • Establish your foundation and direction for all communications.

    • Clarify your core identity, values, and differentiators

    • Create positioning frameworks and key messages that are unmistakably YOU.

    • Align messaging to audience mindset and business goals.

Voice, Tone & Messaging Systems

Turn your brand personality into an internal toolkit that ensures consistency across every touchpoint.

    • Establish (or evolve) voice + tone guidelines for writers, designers, and internal teams

    • Deliverables include brand manifesto

    • Build messaging architecture that bridges brand voice with UX

    • Application across web, app, campaigns, brand redesigns and product launches

Strategy + Website Copywriting

Go beyond words to optimize site structure, content flow, and execute impactful user journeys. 

  • User-centered copy and content strategies that align with your brand, engage your audience, and guide them seamlessly through the journey.

    • Crafted copy—headlines, core messaging, CTAs—based on audience mindset, brand tone, and business goals

    • Optimize site navigation, content hierarchy, and page flow

    • Organize + manage content workflows 

    • Content workflow organization + management

    • Partner with designers + developers to ideate and structure wireframes 

    • Fluent in Miro, Figma, Google Suite and multiple CMS platforms

Brand Messaging & Positioning

Define the story that sets you apart so you can attract the audience you want most.

    • Establish your foundation and direction for all communications.

    • Clarify your core identity, values, and differentiators

    • Create positioning frameworks and key messages that are unmistakably YOU.

    • Align messaging to audience mindset and business goals.

Voice, Tone & Messaging Systems

Turn your brand personality into an internal toolkit that ensures consistency across every touchpoint.

    • Establish (or evolve) voice + tone guidelines for writers, designers, and internal teams

    • Deliverables include brand manifesto

    • Build messaging architecture that bridges brand voice with UX

    • Application across web, app, campaigns, brand redesigns and product launches

My superpower is seeing—and showcasing—the best in you. No matter the medium, I fuse strategy and psychology to tell your story in a way that feels authentic and gets results. Here’s how:

    • Crafted copy—headlines, core messaging, CTAs—based on audience mindset, brand tone, and business goals

    • Optimize site navigation, content hierarchy, and page flow

    • Organize + manage content workflows 

    • Content workflow organization + management

    • Partner with designers + developers to ideate and structure wireframes 

    • Fluent in Miro, Figma, Google Suite and multiple CMS platforms

  • Define the story that sets you apart so you can attract the audience you want most. 

    • Establish your foundation and direction for all communications.

    • Clarify your core identity, values, and differentiators.

    • Create positioning frameworks and key messages that are unmistakably YOU.

    • Align messaging to audience mindset and business goals.

  • Turn your brand personality into an internal toolkit that ensures consistency across every touchpoint.

    • Establish (or evolve) voice + tone guidelines for writers, designers, and internal teams

    • Deliverables include brand manifesto

    • Build messaging architecture that bridges brand voice with UX

    • Application across web, app, campaigns, brand redesigns and product launches

  • Big ideas and bold copy for creative ads that cut through the noise and move the needle.

    • Digital + social campaigns that spark engagement

    • Print, billboards, and out-of-home ads that grab attention fast

    • Commercial scripts and experiential activations that tell a story in seconds

    • Campaigns and ad copy across digital, social, print, and billboards

  • Standout copy that drives results—on screen, in print, and out in the world.

    • Landing pages, websites, and campaigns designed to drive engagement and action

    • Sales enablement tools, pitch decks, and CTAs that convert

    • Strategic storytelling for websites, launches, and campaigns. I combine emotional resonance with clarity and function

    • Websites and landing pages designed to convert

  • Bring in an experienced (and likeable) partner with fresh perspective to elevate your team’s work.

    • Get clarity; direction; efficiency

    • Messaging and UX audits with actionable insights

    • 1:1 consulting or group workshops to refine strategy and execution

BEYOND WORDS

*

BEYOND WORDS *

Innate Storyteller. NY bred and now LA based, I began writing everything from short stories to song lyrics as a kid. I even got berated by my sixth-grade teacher for writing (and trying to sell) a soap-style series featuring my classmates—it was a nailbiter. 

Deep Thinker. I’m fascinated by humans and revel in unraveling who you are, what you want most for your brand, and what will make your audience choose you among a sea of competitors. 

Unboxed Creative. Experience in film and design helps me bring big-picture perspective to every project. I've produced content for web, print, and TV. Watch my old school commercials here.

Mindful Entrepreneur. I self-published my first children’s book in 2024—Super Duper Grateful Me—which became an Amazon New Release Bestseller and got picked up by Barnes & Noble in the first 2 weeks. Learn more about my mission here.

clients I bribed to say nice things ;)

  • “It all begins with an idea. Maybe you want to launch a business.”

    Laurie Payton

  • “It all begins with an idea. Maybe you want to launch a business.”

    Jamie Kokot

  • “It all begins with an idea. Maybe you want to launch a business.”

    Lindsey Beumer

  • “It all begins with an idea. Maybe you want to launch a business.”

    Keith Finley

BONUS SKILLS

  • Website CMS execution (Squarespace; Composer, AMAIS)

  • Canva

  • Google Suite

  • MS Office SuiteFigma + Miro

  • Project Management

  • AI 

View Resume