BEYOND

WORDS.

COPYWRITER
creative
UX strategist
author

Blending UX strategy, marketing insights, and human psychology to tell stories that connect—and convert.

MESSAGING that moveS

Hey there, I’m Sabrina Cohen. For 15 years, I’ve worked with brands, businesses, and agencies to bring big ideas to life. From education to entertainment, humor to heartstrings, I create compelling content that gets you noticed. 

HUMBLE BRAG :)

My work has been featured on award-winning websites, in major publications, at New York’s Nassau Colosseum, and on ESPN.

check out my work

services

  • UX Strategy + Web copy

    Crafted copy and user journeys designed to bridge brand and business goals.

    [EXPAND]

    -Optimize site navigation, content hierarchy, and page flow


    -Organize + manage content workflows 


    -Partner with designers + developers to ideate and structure wireframes 


    -Fluent in Miro, Figma, Google Suite and multiple CMS platforms

  • Brand Identity + Positioning

    Define the story that sets you apart to attract the audience you want most.

    [EXPAND]

    -Establish your foundation and direction for all communications.

    -Clarify your core identity, values, and differentiators

    -Create positioning frameworks and key messages that are unmistakably YOU.

    -Align messaging to audience mindset and business goals.

  • Voice, Tone + Messaging Systems

    Your brand personality toolkit to ensure consistency at every touchpoint.

    [EXPAND]

    -Establish (or evolve) voice + tone guidelines for writers, designers, and internal teams

    -Build messaging architecture that bridges brand voice with UX

    -Application across web, app, campaigns, brand redesigns and product launches

    -Deliverables include brand manifesto

  • Advertising & Campaign Copy

    Big ideas and bold copy for creative ads that cut through the noise and move the needle.

    [EXPAND]

    Digital + social campaigns that spark engagement

    Print, billboards, and out-of-home ads that grab attention fast

    Commercial scripts and experiential activations that tell a story in seconds

  • Conversion Copywriting

    Standout copy that drives results—on screen, in print, and out in the world.

    [EXPAND]

    Landing pages, websites, and campaigns designed to drive engagement and action

    Sales enablement tools, pitch decks, and CTAs that convert

    Strategic storytelling for websites, launches, and campaigns. I combine emotional resonance with clarity and function

    Websites and landing pages designed to convert

  • Audits, Consulting & Workshops

    An experienced (and likeable) partner with fresh perspective to elevate your team’s work.

    [EXPAND]

    Get clarity; direction; efficiency

    Messaging and UX audits with actionable insights

    1:1 consulting or group workshops to refine strategy and execution

Your Ultimate hype girl

•

Your Ultimate hype girl •

My superpower is seeing—and showcasing—the best in you.

Innate Storyteller. NY bred and now LA based, I began writing everything from short stories to song lyrics as a kid. I even got berated by my sixth-grade teacher for writing (and trying to sell) a soap-style series featuring my classmates—it was a nail-biter. 

Deep Thinker. I’m fascinated by humans and revel in unraveling who you are, what you want most for your brand, and what will make your audience choose you among a sea of competitors. 

Unboxed Creative. Experience in film and design helps me bring big-picture perspective to every project. I've produced content for web, print, and TV. Watch my old school commercials here.

Mindful Entrepreneur. I self-published my first children’s book in 2024—Super Duper Grateful Me—which became an Amazon New Release Bestseller and got picked up by Barnes & Noble in the first 2 weeks! Learn more about my mission here.

clients I bribed to say nice things ;)

  • Sabrina is an asset who elevates projects. Period.

    -Stacey Politi

    CMO, Ipsy + Founder, Accomplice, Inc.

  • She's so much more than a copywriter. She gets the big picture branding, strategy, and design. We've been working together for years now and she continues to WOW me every time."

    — Nikki Ostrower

    Founder, NAO Wellness + Lice Mamas

  • “It's difficult to find that blend of proficiency and people skills. IQ and EQ meet creative content creation: that's Sabrina. ”

    -Michael Balsley

    Director of Communications, Chadwick School